A bachelor’s course student is taught many applications of mass communication. This will include journalism and marketing which are the two main areas where this stream finds importance. Both these places call for targeted communication. Advertisement industry also seeks degree holders in mass communication. Effective communication is the mainstay of all advertising.
Students are taught the usage of various platforms for communications. They are told how to exploit the social media, the online markets and other forms of media for marketing a product or service. Basics of journalism are also taught.