The diploma course teaches the students about marketing and sales. It touches upon the study about market changes and strategies required for selling a product. The course also touches upon consumer behaviour and how to tailor a product to their needs. There are also important lessons on international marketing. Students get to know a lot about product development.
A diploma holder can easily become part of a marketing management team. He will hold a good position in the company and drive its marketing and sales. The diploma also teaches basic marketing principles and sales strategies.