The diploma course deals with marketing principles combined with advertising methods. The course also teaches a student to work as public relations personnel. This has huge scope considering that every company needs a person to deal with the media. A diploma holder can easily get a job in either the marketing or advertisement departments.
The diploma courses show another important avenue of mass communication-journalism. It teaches the students everything about journalism and ethics in journalism. It teaches people to exploit the social media and digital platforms for marketing. Reaching people through mobile platforms is also taught in this course.