The master’s degree is a logical next step for anyone who has secured a bachelor’s degree in marketing. It will teach the student to focus more on core areas like market analysis, finding new markets and understand customer purchase patterns. The master’s degree will help in making the person well versed in planning the launch and marketing of new products.
The degree will put the degree holder on top of a marketing department of the company. He will be responsible for all the marketing activities and hence command high respect and salary. The student is equipped to dealing with the vagaries of the market and consumer preferences.